UI Trax Brand Film: AI Sales System for Small Businesses (Video + Product)
A 74-second brand film I scripted, designed and edited for UI Trax, showing our own AI sales system in action.
What the film covers:
A visual hook: visitors flowing into a website, but only a few becoming customers
Orion, our AI assistant that answers 24/7 and gives instant quotes
Lead Desk, the owner dashboard where every chat becomes a lead
Our live booking app for Henna by Sakina
The team, and a teaser for Trax Omni, our upcoming CRM
My role:
Script and storyboard
Motion graphics and kinetic typography
Female voice-over, music edit and sound design
Captions for muted autoplay
Exported in 16:9 (website/LinkedIn), 4:3 (Contra) and 9:16 (Reels)
This project tackles a real small-business pain point: inventory silently running out because no one's tracking stock in real time.
Order processing (webhook-triggered): Incoming orders (supporting multiple items per order) are received via webhook, split into individual line items, and logged — each order simply appends a new entry to an order log rather than directly overwriting stock numbers.
Live stock calculation: Current stock for each item is computed on the fly, using a formula that subtracts all logged order quantities from the starting count.
Daily stock monitoring (schedule-triggered): A separate scheduled trigger runs once a day, checks every item's live stock against its own custom reorder threshold, and sends a Slack alert for anything running low — so restocking happens before customers ever notice a shortage.
The daily trigger that checks each item's live stock against its own reorder threshold and then pushes a Slack alert seems like a practical way to stay ahead of stockouts.
E-commerce Operations Automation & Order Management System
I designed an e-commerce operations automation system to show how a growing online store can handle increasing order volume without increasing repetitive manual work.
The system connects key operational processes—including order handling, customer data, CRM updates, inventory monitoring, customer notifications, internal alerts, and reporting—into one coordinated workflow.
Instead of teams manually transferring information between tools, checking stock, updating customer records, sending routine notifications, and preparing reports, the workflow automatically moves data and triggers the appropriate next action.
The system was designed around a simple operational flow:
Order Received → Customer Data Verified → CRM Updated → Inventory Checked → Customer Notified → Team Alerted → Reporting Updated
I also designed safeguards for exceptions and failed processes so issues can be identified instead of silently disrupting the workflow.
The result is an operational system designed to help an e-commerce business achieve:
Less manual processing • Fewer errors • Faster customer communication • Better operational visibility • Easier scaling
This project demonstrates how automation can become part of the infrastructure behind a growing e-commerce store—not just a collection of disconnected automations.