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Meta just launched AI agents that manage your ad campaigns end-to-end ā inside Ads Manager, no marketer needed.
Everyone's calling it a game changer. I think that's half right.
Big brands? Sure, this is exciting. But if you're a small creator or solo marketer building something real, the picture is a lot more complicated.
Because when AI manages your campaigns, it optimizes for performance ā not for your story. And for small brands, the story is everything.
I made a quick 30-second reel on Instagram breaking down exactly what this shift means ā and what small creators should actually do about it before handing over the keys.
š Search @tsbbylari_ on Instagram to watch it.
Are you running paid ads right now, or building organically first?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Have you considered changing your process in order to land bigger clients?
I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.
I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity.
It was built in Adobe Illustrator and is fully customizable.
Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project.
Rather, I used ChatGPT to better structure its table of contents.
Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.
If AI tools can get your designs and ideas 70% of the way there, where does your value sit in the remaining 30%? š¤
I gave two AI tools the exact same prompt and the results were closer than I expected.
I tested Google Stitch using my Anything Hackathon prompt, even added a reference image, while it did not use it directly, the style and color direction were surprisingly aligned.
First impression, it is fast! š
The output looks solid at a glance, but once you start being nitpicky, you notice that hierarchy needs refinement and some spacing decisions feel slightly off.
I think it is a strong starting point but not a final solution.
Any thoughts?
Yeah, we're not right there yet. It's great to generate ideas, but I don't think it's still possible to ship something that I am fully proud of using only those tools.
Just wrapped a category-creation brand project. I built the brand identity and strategy for an AI customer intelligence tool. From zero brand to owning 'Continuous Customer Intelligence' as a category.
Check it out
Looks awesome!
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