How I'm getting $0.037 cost per landing page view when the industry average is $0.50 MostHow I'm getting $0.037 cost per landing page view when the industry average is $0.50 Most
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Hamza's avatar
Hamza El hadri
pro
• 2h
How I'm getting $0.037 cost per landing page view when the industry average is $0.50
Most media buyers obsess over CPM and CPC. I don't. I only care about one metric: cost per landing page view (LPV).
Here's what that focus produced this week for a content creator client:
→ $0.037 avg cost per LPV → Industry average: ~$0.50 → That's 12x cheaper than what most accounts settle for
Here's exactly how we got there.
1. Platform selection over audience selection
Everyone fights over Facebook Feed and Instagram placements. We ignored both. YouTube and Twitter placements consistently delivered 2–3x cheaper LPVs than IG on the same creative. Most media buyers never test this.
2. One creative variable at a time
We ran 8 ad sets simultaneously same targeting, same budget, different creative only. No guessing. The data tells you exactly which clip wins. Best performer this week: 34% CTR at $0.022/LPV.
3. The 20% scaling rule no exceptions
When a winner appears, scale it 20% every 48 hours. Not 50%. Not double. 20%. This keeps the algorithm stable and prevents audience reset. We hit $1,000+/day spend twice this week without a single campaign crash.
4. Geography arbitrage
Same creative. Same page. India placement delivered $0.0037/LPV that's 10x cheaper than the UK version of the same ad. If you're only targeting one country you're leaving volume on the table.
The result: 15,000+ landing page views per day on a controlled budget.
If your Meta or YouTube ads are bleeding at $0.30–$0.50/LPV, the problem is almost never the creative. It's the structure.
I do a full ad account audit for $200 I find exactly where you're losing money and how to fix it.
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started