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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Love this... can't go wrong with good use of blue in a design. 👏
When working on the Hotplate site, we kept coming back to one idea: it should feel human, organic, not corporate.
The masking tape, polaroid reveal effect, almost as if it's developing in your hand, are a small piece of that. 📸
Made in Framer by Ancorpoint:😍
When working on the Hotplate site, we kept coming back to one idea: it should feel human, organic, not corporate.
The masking tape, polaroid reveal effect,...
The masking tape and polaroid reveal is what carries the human feel here. I find one tactile motif held consistently reads as far more intentional than stacking several effects. Nicely restrained.
Static or video? The hero section decides in three seconds. Same layout, same headline, same colors. Only the background changes.
01 Static. Loads instantly. Keeps the focus on typography. Nothing competes with the message.
02 Video. Sells the atmosphere before a single word is read. You don't read about the retreat, you're already there.
The trade-off is real: video costs loading time and can pull attention away from the CTA. Static is safer, but safer isn't always stronger.
For a wellness brand built on atmosphere, which one would you pick: 01 or 02?👇
12 voted
22%
42 voted
78%
54 votes
Closed
I feel more focused on landing page rather than just scrolling to the next section