Apparently, designing my own logo meant establishing a House. Very restrained of me.

Inspired by family shields and crests, this identity grew from my first logo, my own creative direction, and a collaboration with ChatGPT. Yes, we’re crediting everyone involved. Even the one without a surname.

I brought the original design, the heritage references, and a fairly particular opinion on how it should feel. ChatGPT helped explore the direction and put words to the ideas behind it. I made the creative decisions—occasionally by announcing “absolutely not” until we got closer. Bringing it out of ChatGPT, into Adobe illustrator, back into ChatGPT, back into Adobe illustrator. Ah, tis was process.

The intertwined S and R make it personal. Which came from my original logo. The shield gives it structure, and the flourishes provide the entrance my initials apparently felt they deserved.

And before someone says “Harry Pottahhh”—family crests. Heritage. Legacy. Please put the wand down.

After ten years of shaping identities for others, this one carries my own name—and the intention to build something that lasts.

SR | House of Artistry. No inherited estate, unfortunately. Just a very considered crest.