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I've built decks across seven categories that don't actually share a template, even though most of the industry treats them like they do.
You still need to get creative for each one. Luckily, that's still a thing.
Investor pitches from seed to Series A, M&A and deal presentations, B2B sales decks, webinar and training decks, real estate project decks, product showcase decks, and marketing and branding presentations.
An M&A deal presentation and a seed pitch deck are different documents that happen to share a 16:9 page size.
Unless you are still into the 4:3 layout.
Hey! Traditions are like that. No judgement whatsoever.
A seed pitch deck is a presentation that tries to get someone excited about a future that doesn't exist yet. An M&A CIM is a comprehensive document, trying to get someone comfortable enough with a real, current business to sign something binding.
There is no one size fits all here. Use the same slide structure for both and you end up with a due diligence deck that still has a vision slide with a rocket on it.
I've designed for several companies. Big ones like HubSpot and eSmartSystems, and much smaller ones still finding their footing.
Across markets that have nothing in common with each other, except that someone on the other end had about 90 seconds to decide if the deck was worth a second look.
Range isn't a nice-to-have in this work.
What I actually offer, and I'm sure you do as well with your own projects, is seven different jobs that happen to use the same software. That's about it.
How are you using all the available tools we have at our disposal to add more value to your customers? How are you moving away from templates into more tailored solutions? And most importantly, have you found any real difference when creating something from scratch for each specific project?
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Working on something new: a portfolio template for creative studios and branding agencies, built on Framer.
Still shaping it. More soon.
Most pitch decks die in Google Slides — static screenshots of a product, a chart that was accurate three weeks ago, and a "thanks, let's talk" slide that puts the burden of following up on the investor.
This is a pitch deck you build in Replit instead. It comes with the standard raise narrative laid out, an editor with thumbnails and a canvas, and a presenter view that keeps your notes and next slide in front of you while the room sees only the deck.
The difference is what a slide can be. Your traction chart can pull real numbers. Your product slide can be the product, interactive, not a screenshot. Your closing slide can be a live calendar, so the meeting gets booked in the room rather than in a follow-up email that takes four days.
The whole thing runs on a design system defined in a single file, so every slide you add stays consistent — polished enough for a partner meeting without hiring a designer.
Can I reuse this as a template to build my own pitch deck? Or this is gated to the creator alone?
One of My Favorite Things About Framer: Components
A website shouldn't be built section by section from scratch.
With Framer components, you can create reusable elements once and use them across the entire website.
Think:
→ Navigation
→ Buttons
→ Testimonials
→ Pricing cards
→ Feature sections
→ CTA sections
Change the main component once, and the update can flow throughout the site.
That makes the website:
Faster to build.
Easier to maintain.
More consistent.
Easier to scale.
And this is where I think Framer becomes especially powerful for startups and growing businesses.
You're not just creating pages.
You're building a design system that can grow with the business.
What's one website element you would turn into a reusable component?
