Built Mailflow — a custom email outreach and campaign management platform for InnoFeature Labs.
The goal was simple: replace scattered contact lists, manual follow-ups and multiple inboxes with one organized system.
Mailflow brings contacts, personalized campaigns, multiple sender accounts, templates, scheduled sending, replies, follow-ups, suppression and reporting into a single workflow.
Instead of relying on bulk BCC emails or switching between different tools, the team can manage the complete outreach process from one place.
Someone who downloaded your free business guide isn't necessarily ready to buy your programme.
And someone who has already completed your programme probably doesn't need the same introductory email as a new subscriber.
Yet many businesses communicate with their entire email list as though everyone has the same needs.
This can make email marketing feel repetitive and less relevant.
A better approach is to organise subscribers based on their interests and relationship with the business.
For example, a business coach could distinguish between:
-People who downloaded a free resource.
-Subscribers interested in a particular coaching programme.
-Existing or previous clients.
-People who regularly engage with newsletters.
With thoughtful email segmentation and targeted email automation, each group can receive communication that makes sense for where they are.
This isn't about sending more emails. It's about making the emails you already send more meaningful.
I help businesses organise their email marketing, segment subscriber lists and build email campaigns and automations using platforms such as Mailchimp and Klaviyo.
If your email list needs better organisation or your campaigns aren't reaching the right audience, I can help you improve your email marketing.
Two concepts. One vision. What makes a property worth coming home to?
A home is more than its walls. It’s the feeling of being exactly where you belong.
For this real estate concept, I explored a more considered approach to digital property experiences, combining strong visual storytelling with a clear, focused user journey.
The goal was simple: make discovering a home feel as meaningful as finding one.
Which direction would you choose for a premium real estate brand?