Slimming Grace Academy (Danni Owens, FNP)

Full Funnel-to-Completion Platform for a Primary Care and Weight Management Clinician Educator

→ Project Overview 

Danni Owens is a credentialed healthcare professional with clinical expertise in primary care and weight management who was ready to take her knowledge into a structured CE digital course model. The scope covered everything from the top of the funnel through to course completion and student feedback: enrollment funnels, course delivery, feedback collection, and compliance documentation all operating inside a single Kajabi platform.

→ The Challenge - No existing Kajabi infrastructure; the full pipeline from opt-in to course completion needed to be set up from scratch - The funnel needed to attract, qualify, and convert the right audience without overpromising outcomes in a regulated content space

→ Phase 1: Strategy and Design

- Mapped the full pipeline: funnel entry through enrollment, course access, content delivery, feedback collection, and compliance documentation staging - Structured offer page language to reflect Danni's clinical credentials without triggering scope-of-practice concerns - Designed platform visuals in Canva and Lovable before development, with a professional standard appropriate for a licensed healthcare educator

→ Phase 2: Development

- Set up enrollment funnel in Kajabi: opt-in page, sales page, and checkout configured end-to-end - Built course portal with structured module and lesson architecture for a clinical curriculum - Integrated student feedback collection within the course environment

→ Phase 3: Integration and Launch

- Connected email automation for enrollment confirmation, course access, and student follow-up sequences - Completed mobile optimization across all funnel and course pages - Delivered full QA pass with a 1:1 training walkthrough covering student management, content updates, and ongoing maintenance essentials

→ Outcome 

Slimming Grace Academy operates a complete, professionally structured course platform where students move from first contact to enrolled access inside a single pipeline. Danni manages content, tracks student progress, and collects feedback without technical support for day-to-day operations, and the platform language reflects the clinical standards her credentials require.

→ Testimonial

"Now that my course is live, the best feeling is basically seeing my expertise actually working for other people. I teach people when I sleep. I help others and it's incredible. If you're a healthcare professional or a business owner, if you have something valuable to teach somebody, Jessica is your girl. Working with her and her team made it all feel possible and completely achievable." -- Danni Owens, FNP, Founder, Slimming Grace Academy