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Designing a paywall that feels easy, not pushy
The goal was simple. Make the decision effortless.
I focused on:
• Clear Benefit list
• Friendly, guiding copy
• A subtle shimmer on the best plan
• Smooth & Subtle micro animations
• Clean hierarchy for quick scanning
The shimmer effect adds a gentle visual cue without overwhelming the layout. The animations reinforce quality and make the experience feel alive, not static.
Designing paywalls isn’t just about conversion. It’s about trust. When it feels simple and transparent, users feel more confident tapping upgrade.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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