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Ghostwritten Authority eBook
Project Title: Ghostwritten Business & Leadership eBook for a Tech Founder
Role: Ghostwriter & Content Strategist
Description: Collaborated with a busy startup founder to outline, structure, and ghostwrite a 50-page non-fiction eBook targeting B2B executives. Maintained the author's unique personal brand voice while ensuring highly engaging chapter layouts.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Before you write the copy, ask yourself one question: Who am I writing for?
Imagine two businesses selling the same product.
One targets busy professionals who want to save time.
The other targets students who need an affordable option.
Even if they’re selling the same product, their customers may care about different things.
The busy professional might want convenience.
The student might be more concerned about price.
If both businesses use exactly the same message, they could miss the opportunity to connect with what matters most to their audience.
That’s why effective copywriting starts before the first headline is written.
You need to understand:
— Who you’re speaking to.
— What matters most to them.
— What problem they’re trying to solve.
—Why your offer might be relevant to them.
When you understand the reader, you can make better decisions about the message, the examples you use, and the benefits you highlight.
I’m continuing to practise this in my copywriting journey because good copy isn’t just about what a business wants to say. It’s also about what its audience needs to understand.
Question: When writing for a business, what do you think is more challenging: understanding the audience or finding the right words to reach them?
Onaï Skincare | Brand Identity & Social Media Content
Developed a visual direction and social media content concept for Onaï, a skincare brand built around the idea of real skin and real care.
The project focused on creating a distinctive, dark feminine aesthetic that combines skincare-focused messaging with an elegant and bold visual identity. The creative direction was designed to appeal to women aged 18–45 in Egypt, with room for the brand to expand into makeup content.
Key Deliverables:
Brand visual direction and color palette
Logo and visual identity development
Social media post and carousel designs
Creative content concepts and copywriting
Reel and campaign creative direction
Black Friday promotional visual direction
Content planning aligned with the brand’s tone and target audience
The goal was to build a cohesive brand presence that feels recognizable, visually appealing, and relevant to its target audience.
My Role
Social Media Specialist & Content Creator
