Literally, it is.
Especially when you don’t have a plan before starting.
A plan that tells you:
What your main product or service is
Who your main audience is (who is going to buy)
What problem your product solves for them
What the market value of your product is
What the updated version of it looks like
You can’t sell an idea that worked years ago, because now people have new methods.
The hardest and most important part is how to sell and how to market (branding).
These are the questions that give you a reason to scale.
If you have a startup and no idea about these questions:
Sit down and write the answers.
Before hiring employees and outsourcing.
You need to understand what you are actually doing.