Explore Our Latest Case Study on Harrow Brand Identity Design

Explore Our Latest Case Study on Harrow Brand Identity DesignExplore Our Latest Case Study on Harrow Brand Identity Design

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Kevin Craft

• 18h

Added my new case study project to my website. Feel free to take a look :)

https://www.kevincraftdesign.com/portfolio/harrow-brand-identity-design/

hospitality Brand Design Logo Design

Sam Stoof

pro

• Mar 10

AMET AI -- Logo Design

Adobe Illustrator Adobe Photoshop Figma Brand Design Logo Design Illustration

Aditya Pandey

• Mar 10

Using an organic botanical element for an AI brand is such a bold and unexpected move. The warm golden tones against that neutral background feel premium. Really stands out from the typical tech logo aesthetic.

Jordan Stimpson

pro

• Mar 10

Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.