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Promotional Email — Custom Carpentry Workshop
Created a promotional email campaign for a family-run carpentry workshop in Merate, Italy. The email targets homeowners renovating their houses and speaks directly to their biggest fear: unclear pricing and unpredictable delivery times. Written with a warm but direct tone, no generic adjectives
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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To the AI creatives:
I remember when AI became a sensation a few years ago. Everyone was amazed by the realistic quality and the infinite possibilities for creation. It was new, exciting, fun—but also intimidating.
Fast-forward to today. Even though its popularity has grown and the technology has improved significantly, I've realized that many people who are not experienced with these tools have developed certain expectations about them.
AI = Fast = High Quality = Cheap
No.
Yes, tools like Nano Banana, Kling, and Seedance can produce impressive results, but don't forget that behind those results is a person sitting at a computer, iterating over and over and over again until they find that "perfect" final image.
I've had bad experiences with clients who think that just because I'm using AI, I should charge less.
"You use AI. You can do it in 20 minutes. Why are you charging so much?"
Well, what about the credits? What about post-production in Photoshop and Lightroom when needed? What about the constant back-and-forth to match branding guidelines and client feedback?
Those minutes and hours count too—not just the speed of Higgsfield, Kling, or ComfyUI.
And what about our hardware? Our storage drives? Our electricity costs? Our subscriptions?
Know your value.
Just because you're using AI doesn't mean you're an emotionless robot working nonstop, generating endless iterations for cheap dollars.
Take your time. Trust your process. Don't fall for the "it's instant and effortless" narrative that many content creators promote—or that some clients expect.
Plan your work. Define your goals. Sometimes a single image can take hours to get right.
If a client thinks that because something is generated quickly it should automatically be cheap, the answer is still:
No.
Know your value. Have a detailed understanding of how much you spend on credits, software, hardware, post-production, and revisions.
Clients are paying for results, experience, taste, creative direction, problem-solving, and the countless hours you've invested in mastering these tools—not just for the seconds it takes an AI model to render an image.
Peace.
Love this!
The stats block ($7k/mo, $4.3M, $150K) does a lot of trust work. For a wealth advisory client, those numbers tell the story faster than any paragraph of copy could. How much of the layout came from Framer's AI vs what you built manually?
Had some fun working on this cool interaction and it's super smooth. This is entirely build on @Framer
Nice work as usual
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