So many wellness websites are having the wrong conversation. Imagine somebody walks into A&E with a broken leg. Doctor walks over. Looks them dead in the eye. Then says: "Let's talk about the incredible marathon you're going to run in three years." Bit early, isn't it? Yet wellness websites do this all the time. The visitor arrives thinking: "I can't switch my brain off." "I'm exhausted." "I feel like I'm carrying everyone else's problems." "I don't even recognise myself anymore." Meanwhile the website is talking about: • Alignment. • Expansion. • Abundance. • Purpose. • Becoming magnetic. Now don't get me wrong. Those things sound lovely. So does running a marathon. The problem is the person with the broken leg isn't thinking about marathons. They're thinking about the bloody leg. That's where a lot of wellness messaging goes wrong. It skips straight to the healed version of the client. The transformed version. And completely forgets the exhausted woman sitting at her kitchen table wondering why she burst into tears because somebody asked her what she wanted for dinner. People don't buy because they recognise the destination. They buy because they recognise themselves. Want me to tell you where your website is having the wrong conversation? Drop me a message and I'll show you.