A drone shot and an Amapiano transition might get your car advert views, but will they help you sell a ₦200M car? Too much automotive advertising focuses on making luxury vehicles look expensive. Beautiful shots. Cinematic transitions. Dramatic music. But when someone is considering a high-value purchase, looking good isn't the only thing that matters. They need reasons to believe the claims being made about the car. If your automotive marketing only shows people how beautiful the vehicle is without addressing their doubts, you might have an expensive video that attracts attention but doesn't give potential buyers a compelling reason to enquire. That's why, for my next speculative creative direction project, I'm taking a different approach to automotive advertising. PUT THE CAR ON TRIAL. The campaign drops Wednesday at 9 PM. Automotive brands and car dealerships: what doubts are your current car adverts leaving unanswered? Drop your thoughts below. #AutomotiveMarketing #CarAdvertising #CreativeDirection #BrandStrategy