Building a visual universe for a skincare brand. This board focuses on an ethereal, "dream-state" aesthetic—mixing soft florals, pastel clouds, and light-filled architecture to elevate product presentation. 🌸☁️
The goal is to move beyond simple photos and create an emotional brand experience that converts.
🚀 Specializing in: Creative Direction & Visual Identity for E-Commerce.
Explored two different visual directions for the same SaaS landing page.
The structure stays consistent, while the imagery, mood and art direction shift the overall brand feel.
Interested to know which direction feels stronger.
The dark direction has the stronger product-story arc for me—the warm chip glow against the cool blue controls gives the hierarchy more depth and energy.