Audited and redesigned a complex Pipedrive environment with 25,000+ CRM records, inconsistent lead-source data, duplicated fields, fragmented labels, and unreliable cross-record visibility. I created a scalable data model, standardized Lead Source and account-status fields, designed Organization-to-Person/Lead/Deal synchronization, reviewed Zapier workflows, and delivered a phased implementation roadmap, testing plan, and technical documentation.