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Miwi | Short Brand Video
We built a short video for Miwi, a drink brand that needed visuals as fresh as the product.
The approach: bold colour contrast to carry the brand, tight macro shots to show texture and condensation, and quick cuts timed to the beat so every second earns its place. Motion was designed vertical-first, so the product reads clearly even on a small screen.
With beverage content, the first two seconds decide everything. Lead with the most tactile shot, not the logo.
The pink splash against the black and cream torn paper is a real contrast, and the can stays the hero even with all the motion. How long is the final cut?
Thanks for the kind words, appreciated. 30 sec for the final cut
30 sec is a solid length for a drink brand. Do you also cut a 6 to 10 sec version of it for ads?
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