One thing I never expected after building AI products for companies in Australia, Singapore, and ...One thing I never expected after building AI products for companies in Australia, Singapore, and ...
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One thing I never expected after building AI products for companies in Australia, Singapore, and the US.
Despite the different industries, different company sizes, and different markets…
Almost every conversation starts the same way: - Not with AI. - Not with GPT. - Not with agents.
It starts with: “This process is killing too much of our team’s time.”
One client wanted to evaluate hundreds of tender documents. Another needed to score thousands of real estate listings. Another was struggling to allocate skilled workers across energy projects.
Different industries. Same problem. Too much manual work. AI is just the tool.
The real job is understanding the business well enough to know what should be automated and what should stay in human hands.
That’s why I spend far more time asking business questions than discussing models. The model usually changes. The business problem rarely does.
That’s also why I enjoy working with founders and product teams across Australia, Singapore, and North America.
Different time zones. Different markets. Surprisingly similar challenges.
Every project teaches me something new.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started