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This could be your product in a campaign that actually stops people from scrolling but instead...
We are entering the AI slop era in fashion and jewellery and it is happening faster than most brands realise.
Founders open a tool, pull a few Pinterest references that look like every other brand in their niche, generate something that looks decent enough and post it. The feed gets busier and nothing actually changes.
AI without creative direction is just expensive Pinterest.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brazilian Sweet 100% AI Brand and Visual Design
Today, it's almost impossible to think about design without thinking about AI. Recently, I joined a @CapCut Design Studio challenge in other platform where the goal was to create an entire brand and campaign using only the platform.
I was skeptical at first and expected limited results, but I committed to the process and intentionally stepped away from my usual workflow.
The images below showcase part of the final campaign and reflect how AI supported different stages of the project as a creative partner.
Concept: 90% AI
Logo: 100% AI
Color Palette: 70% AI
Product Stills: 100% AI
Campaign Posts: 50% AI (AI assets combined with manual art direction and composition)
AI Fashion Models That Bring Brands to Life ✨
ultra realistic AI models for fashion brands, product promotions, social media, and advertising. Every image is carefully designed with realistic details, professional styling, and high-quality visuals that make your brand stand out. 🚀
How we use AI as a tool to accelerate our workflow at HSS?
For our latest branding project, we worked hand in hand with AI. Instead of using it to just generate random images, we integrated it right into the core of our creative pipeline.
Here is a very concrete example of how we built this visual:
Step 1: AI Prototyping
We start by quickly generating a series of mockups. This allows us to validate the bottle silhouette, proportions, and industrial design direction before diving into technical production.
Step 2: Modeling and Lookdev
We switch to Blender to bring back true geometric rigor. 1:1 scale modeling, PBR shader setup, and studio lighting. We output a physically accurate base render, which is essential to establish the premium positioning of the product.
Step 3: Img2Img and Organic Integration
We take this raw 3D render and feed it back into the AI alongside a highly targeted moodboard (gel texture references, overall aesthetic). The AI then organically drapes our model. We get a rich visual while maintaining strict control over brand consistency.
Step 4: Compositing and Typography
Since AI is never pixel-perfect, we take back the control. We clean up the artifacts by compositing our 3D passes, and then we completely rebuild the visual hierarchy and label typography. Finally, rigorous color grading ties everything together.
The full case study for the project is available here: https://www.hsstudio.fr/noma
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