Customer reviews can reveal what your website needs to explain better.
For BONK Golf, I turned recurring questions into a product-finder quiz.
It guides shoppers through gifting, fit and style to a relevant recommendation helping them choose with confidence and aiming to reduce unsuitable purchases and returns.
See it:
https://bonkgolf.com/pages/quiz-page
Are your shoppers struggling to choose? I design & build Shopify shopping experiences. DM your store URL.