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day 33 of redesigning yc startup heroes until i land my first yc client
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Creative for creative is not always easy, but at Goodword Agency we established a brand centered on narrative, strategy, and teamwork. The quill emerged as our guiding emblem, representing both artistry and purpose. This understanding influenced a dynamic visual framework rich in significance: intersecting shapes, directing arrows, and bespoke typography. Each element was crafted to evoke alignment, going beyond mere refinement.
Really like the thinking behind the quill as a guiding emblem. The narrative-driven approach to branding makes it feel much more meaningful.
Nobody's going to frame your brand guidelines on their wall. And that's the point.
Every year there's a new wave of "design trends" adaptive identity, modular components, flexible color palettes. And every year companies spend months making guidelines that look incredible as a Behance case study and then collect dust in a shared drive.
You know what actually works? a system your marketing team can use without calling a designer. Rules that are clear enough that someone on your growth team can build a landing page that still looks like your brand.
The identity work I'm proudest of isn't the stuff that gets the most likes. It's the stuff where a client's ops team is shipping brand-consistent assets six months later without asking me for help.
That's the job. Making it look good AND functional.
I always have mixed feelings when delivering traditional brand guidelines - more now that brands move so fast. I totally agree with the foundational rules that anyone can pick up later and execute, but that can be, for example, a software that has all the rules built in to...
Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction.
He always brings me great projects that give me room to really push the logo and brand work.
With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable.
These were some of the early explorations across a few different visual directions.
So cool
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