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Shopify 2.0 Migration & E-commerce Rebuild
The business was operating across a split WordPress/Shopify setup, creating a fragmented e-commerce experience and limiting the platform's ability to evolve.
I identified the opportunity to consolidate the sites and led the migration and rebuild on Shopify 2.0. I completed the implementation myself, including the store structure, catalogue organisation, collections, navigation and Shopify architecture.
An SEO agency had recommended consolidating the sites during an initial strategy and keyword session, but the Shopify migration and rebuild were completed by me before the broader SEO engagement commenced.
Outcome: A unified Shopify 2.0 store with a more consistent customer experience, stronger foundations for SEO and a simpler platform for ongoing e-commerce management and optimisation.
Skills: Shopify 2.0 · Shopify Migration · E-commerce Architecture · Catalogue Management · Site Optimisation
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✨ Recently launched — The Certified Lovergirls
Really enjoyed bringing this project to life — a bold, immersive website built around a distinctive brand identity and an experience-first approach.
The goal was to translate the creative direction into a digital experience that feels expressive and unconventional, while still being intuitive and responsive across devices.
What I worked on:
• Website design & development
• Custom responsive layouts
• Interactive UI elements
• Mobile optimization
• Typography & visual hierarchy
• Performance & usability improvements
The result is a highly visual website where strong branding, storytelling, and functionality work together.
🌐 Live: thecertifiedlovergirls.com
Would love to hear what you think!
#WebDesign #WebDevelopment #CreativeDevelopment #ResponsiveDesign #UIUX #WebsiteDesign #shopify #ShopifyDevelopment
Clean and well-presented design!
"A full Shopify store design for Grove, a home decor and lifestyle brand focused on natural, intentional living. I designed the storefront around a calm, earthy aesthetic — warm imagery, soft typography, and layouts that let the products breathe.
The homepage features a striking full-width hero, a clear brand introduction, and curated sections for Best Selling Products, Best Collections, and category highlights like Rugs, Book Shelves, and Decor — making it easy for shoppers to browse by style rather than hunting through menus. I designed a clean product detail layout with color and style variants, quantity selection, and clear add-to-cart/buy-now actions to reduce friction at checkout.
To build trust and reduce pre-purchase hesitation, I included collapsible content sections covering shipping, care instructions, and brand promises, plus an email capture section to keep growing the customer list post-visit.
Result: A warm, on-brand storefront built to turn casual browsers into loyal Grove customers."
Skills used: UI/UX Design, Shopify Development, E-Commerce Design, Brand Identity, Landing Page Design, Mobile-First Design
Tools: Shopify, Figma
Launched and optimized a Shopify product page for a wooden meditation bell and brass chime stand. I focused on product presentation, pricing and sale positioning, customer reviews, delivery messaging, COD and prepaid purchase options, and a conversion-focused buying experience designed to make the product easier to understand and purchase.
What a friendly UI👍👍