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I’ve been doing a lot of AI work lately and realized I never really made it official here lol.
So here it is. A mix of some recent experiments, campaign work, product films and art direction.
I’m now taking on AI campaign and creative direction projects through Ponce de Leon Studio. If you want to start something together, the service is available directly on my profile.
More soon :)
Thanks Ganesh!! 💪💪
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Built this over a weekend as an experiment with AI-assisted design and development.
Duo Case is an absurd concept for turning two iPhones into a very unofficial foldable iPhone. The goal was to see how far AI could accelerate the process while keeping creative direction, design decisions and final execution in human hands.
A weekend build that looks this polished is wild. Where did AI actually save you the most time here, the concepting or the production grind?
Crafted a few surreal frames with GPT 2.5 Sunburst, then brought them to life using Seedance's multiframes feature.
I recreated an ElevenLabs ad shot-for-shot using AI. Same script structure, same camera moves, same phone UI interaction, different product, different character, built from scratch.
Here's the part people usually skip when they talk about "using AI" for video:
I didn't type one prompt and get a finished ad. I found a look I wanted on Pinterest, ran it through ChatGPT to turn it into a structured character description, then used Nano Banana 2 to build a full character sheet, so she stayed consistent across every single shot. That consistency problem is the actual hard part of AI video; anyone can generate one great frame.
From there, each scene was generated in Seedance 2.5 through Magnific. The phone UI you see her interacting with? I designed that myself, frame by frame. Motion graphics and text overlays went through After Effects. Sound design and SFX in CapCut. The voice was ElevenLabs v3, also run through Magnific.
Six tools, one continuous pipeline, one consistent character, one final cut.
This is the actual value I bring to clients, not "AI made a video," but knowing how to direct a full production through AI: casting, consistency, UI/UX detail, motion, sound, all held together with intent. That's the difference between content that looks AI-generated and content that just looks good.
If you're a brand wondering what's actually possible with AI production right now, this is a good example of the ceiling. Happy to walk anyone through how it's done.
