Every founder has this email. The launch announcement. Draft 1: "We launch Friday." Draft 6: "Next month." Draft 11: "Quick update…" It's rarely the idea that's the problem. It's months of building that nobody can see, and then the developer goes quiet. How we work instead: → You get a working link you can click in the first weeks, not a promise → A new version every week, so you see progress instead of waiting for it → "Soon" turns into a real launch date So the email that finally goes out says "We're live." How many drafts did yours take? Tell us below.