The shift from traditional search to Generative Engine Optimization (GEO) is happening right now....The shift from traditional search to Generative Engine Optimization (GEO) is happening right now....
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
The shift from traditional search to Generative Engine Optimization (GEO) is happening right now.
Proud to share my latest breakdown on AI Search Optimization & Next-Gen Visibility (Case Study 15). This framework covers how brands can move beyond simple keyword rankings to become the trusted, citable source across ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity.
From a simple skincare concept to a complete AI UGC ad!!
I wanted to see how far I could take a simple skincare UGC concept using AI.
I started with the character, making sure her face, skin tone, body shape, hair and overall appearance stayed consistent throughout the video.
Then came the fun part building the story scene by scene.
From the opening skincare hook, to walking into the bathroom, cleansing, rinsing, moisturizing, applying eye serum, and finally showing the finished look, every scene had to connect naturally to the next.
Once the visuals were ready, I edited everything together in CapCut, worked on the pacing, added a conversational voiceover, and turned the individual AI generated scenes into one complete UGC style video.
A lot goes into making AI UGC feel believable. It’s not just generating pretty images, it’s the consistency, storytelling, editing and little details that bring the video together.
AI Character Creation | AI UGC | Scene Generation | Storytelling | Video Editing
What I love about AI is the creative freedom it offers. In the past, we were limited by budget or resources. Today, if I want a scene featuring a pink convertible, I don't necessarily have to rent one, just the right prompt, and it's done. I can create campaigns all over the world without leaving my workspace, and that’s what’s amazing.