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Metrics reframe:
"DON'T #4: Don't measure success only by adoption, speed, or cost savings" — Efficiency is not governance
2 — The Don't: Red box: "Operational efficiency matters, but it does not capture:" 5 missing metrics — Safety, Equity, Clinical appropriateness, User burden, Patient impact. Footer: "Adoption is vanity. Impact is governance."
3 — True Success: "Speed and savings are not success." False Success (adoption % / go-live speed / $ saved) vs True Governance (safety events / equity gaps / appropriateness / user burden / patient outcomes) → CTA to full guide: contra.com/products/Pufk7VsS
Dr. Vernette Grant
The network for creativity
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Your A/B test said "winner" — but did revenue per visitor move?
CVR is the metric everyone watches. It's easy to track and moves fast. But CVR going up doesn't mean the variant made you more money.
I've seen checkout tweaks that lifted CVR 8% while AOV dropped enough to net a 6% loss in revenue per visitor. The variant "won" — and got shipped — because no guardrail was in the readout.
Before you call a winner😍 → Check revenue per visitor alongside CVR
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The stat is only as useful as what you're measuring.
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