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AI UGC Skincare Commercial | LUME Premium Serum
Created a high-end AI UGC commercial for LUME Premium Serum, blending authentic creator-style storytelling with cinematic product visuals. The goal was to showcase the product naturally while highlighting its premium positioning through engaging hooks, realistic AI talent, and polished editing.
From creative strategy and scripting to AI production and post-production, every scene was designed to capture attention in the first few seconds and drive engagement across TikTok, Instagram Reels, and Meta Ads.
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
In a world where AI can generate almost anything, what makes creative work memorable isn't the tool. It's the person deciding why it exists, what it should say, and when it finally feels right.
Hando started with a simple belief: the most valuable part of an object isn't its flawless finish, but the way it fits the hands that shape and use it.
Every prompt, every reference, every edit, and every decision was guided by that idea. Envato helped us explore, iterate, and move faster.
But the human judgment behind every choice gave the project meaning.
That's what Hando is about.
This looks clean and well thought out. How long did it take you to bring everything together?
Candle & Crumb, "Some cakes come with dragons."
For this challenge, I made a 24-second ad for a bakery that doesn't exist. A completely ordinary family birthday, one small impossible guest, and nobody reacts. That's the product: some cakes come with dragons.
I'm a filmmaker, so I treated this as a directing job, not a generating job. One master frame was born first, and every shot inherited its DNA through start frames and references. The family went through three castings (the first felt sad, the second laughed like a stock photo). The tin went through three lives (a transparent one would have killed the reveal). The dragon was cast like an actor: one reference sheet, seven poses, every shot.
Human by Design moment: My first instinct was to make the dragon fly in and light the candles from the air. Halfway through, it stopped feeling right. A flying dragon is a spectacle, and this world doesn't do spectacle. So I made the opposite decision: the dragon stays in the tin, never stands up, and lights the candles lying down. The joke isn't a dragon that performs. It's a dragon that can't be bothered.
The Project Includes:
- The Film (24s ad)
- The Brand (Candle & Crumb wordmark, slogan, closing card)
- The Dragon (character reference sheet)
- The Workflow Video
Created entirely with Envato + AI.
Envato tools used: ImageGen, ImageEdit, VideoGen, SoundGen, Music, Sound Effects, Fonts
Thanks to Envato and Contra for introducing me to a toolkit I had somehow never touched. I had never used Envato before this challenge. Turns out that was my loss.
My Socials:
X: https://x.com/sarpstar/status/2078757967634080113
Instagram: https://www.instagram.com/reel/Da-CGApIdf1/
@envato #envatochallenge #HumanByDesign
haha I loved this submission
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