Pulling in modern energy but making it last for years and years to come is a trick that brand designers need to be able to pull off.

I put in a few other little mind tricks in this logo design so it subconsciously spoke to my client's audience, creating that emotion connection that flips the switch from "scroll past" to "hooked".

See if you can find them.

Check it out

Inspired by the timeless charm of Naples, with its millennia-old history and vibrant culture, from winding streets and colourful murals to iconic balconies lined with drying laundry, this pattern distils the city’s essence in shades of sky and sea. Designed to evoke the unique architecture and spirit of Naples, it honours the city's beloved patron, San Gennaro, whose presence is felt throughout. This versatile design brings Naples’ rich beauty and energy to life, imbuing textiles with an unmistakable sense of place and transforming everyday items into vivid reflections of the city’s character.