Led the brand refresh for Happy Lobster ๐ฆ, turning it from a Chicago food truck ๐ into a rolling lobster bar for events and catering ๐ธ. Premium sandwiches served with care and a playful touch, anchored by a logo full of secrets: the claw mark hides a subtle smile and the outline of Chicagoโs Beanโa wink to our hometown. Small clues, big character.