Measure Protocol is a platform that rewards users for sharing their activity data. The biggest problem with the old app was that users were presented with a long list of tasks and didn’t know where to begin. The homepage was not offering guidance or motivation, and as a result, users were falling away.

For the new version of the homepage, we made sure to keep the Monthly Sprint in front and created a clear visual hierarchy. This makes the most rewarding tasks easy to see and helps users build a habit from the moment they open the app. Users stay on a path even if they complete just one Sprint each month.

The goal was to help users consistently complete the most important tasks, earn the most rewards, and stay engaged over time.