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Back to earlier time of our debute as professional Logo Designer in 2009, we had a good oportunity to design a Company Logo for a Home Builder Company in Charlote, New Castle, US. Philip Hughes the CEO was very happy with the result, he even turn the Logo into a metal signage to be placed in his office's receptionist with the help of local artis Kirk Davis. Today i want to try giving the logo a younger spirit, not a complete redesigning though. Just a simpler and more modern
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AEROVA - Brand Direction
Exploring two visual directions for AEROVA, a wind-energy brand built around the idea of “Invisible force. Visible progress.”
Both directions use the same identity system, but create a different feeling:
Option A - Deep Green
Option B - Soft Blue
Which direction feels stronger for AEROVA?
27 voted
77%
8 voted
23%
35 votes
Closed
The soft blue palette feels more airy and closer to wind energy! Deep green is so overused in the energy industry so definitely option B.
There's a shop in Barcelona that sells vintage prints from artists long gone.
On one of my visits, I found myself completely drawn to the way they used to illustrate flowers, fruits, objects, animals. A real exercise in consistent observation, one that's been lost in a generation that has normalised looking for inspiration in pins.
I do it too. But I believe creativity and art direction deserve more than that.
I once used these archives as references to illustrate natural ingredients for a beverage series with a completely different style, but studying them helped me understand the anatomy of each element.
Where else do you look for inspiration?
That is so beautiful for inspiration!
Caffè Porto — coffee & croissants in Porto.
Good coffee. No rush.
Premium branding