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Bold. Fresh. Unforgettable.
branding clean energy with a playful edge.
#Branding #VayaEnergy #BrandIdentity #CreativeDesign #MatchaBranding
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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High-Conversion Book Cover Design & Premium Publishing Assets
In the self-publishing and digital bookstore markets (like Amazon KDP), a book cover is the ultimate conversion funnel. An author can write a masterpiece, but if the thumbnail-sized cover art fails to instantly convey the genre, tone, and cinematic scale in less than a second, the book remains unclicked. The goal was to engineer a high-fidelity, emotionally resonant book cover asset for an adventure/fantasy novel (The Edge of Destiny) that stands out in a crowded marketplace and drives immediate pre-orders and sales.
The Strategy & Execution
I approached this creative direction by blending cinematic story dynamics with high-impact publishing layouts:
Cinematic Hero Staging: Placed a lone silhouette figure on an expansive cliffside overlooking a glowing, atmospheric sunrise. This creates an immediate sense of scale, mystery, and narrative depth that targets fantasy and adventure readers.
Premium Typography Hierarchy: Designed a bold, elegant serif typography system with a custom metallic gold texture. The text styling commands prestige, mirroring the aesthetic of traditional New York Times bestsellers.
3D Mockup Curation: Engineered photorealistic hardcover and paperback 3D book mockups with precise lighting and back-glow to create an expensive, tangible commercial ad asset ready for Amazon and social media promotion.
The Results
📈 +160% Higher Click-Through Rate (CTR) on Amazon KDP advertising campaigns
🎯 +210% Increase in digital book pre-orders and reader page flips
✨ 100% Cohesive alignment with premium, elite publishing industry standards
#GraphicDesign #CreativeDirection #VisualIdentity #BookCoverDesign #BrandAesthetics #MarketingAssets
Cooderz is a full-stack token engineering studio building smart contracts and launch infrastructure for Web3 teams.
Most Web3 brands lean too corporate or too noisy. Cooderz needed something sharper - an identity that builds trust with serious founders, while still feeling bold enough for crypto.
We built a system around a tilted square that reads as a code block, a chain unit, and a piece of modular infrastructure. Paired with a geometric wordmark, gradients, and dark interfaces - technical, confident, launch ready.
▶ Full case study: https://foxxy.studio/cases/cooderz
Cool work 🙌
CapCut… but reimagined as a world-class racing empire. 🏁⚡
For the #CapCutDesignStudio challenge, I transformed CapCut into CAPCUT RACING DIVISION — a premium Formula 1 inspired brand where speed, precision and performance become the core of the creative experience.
The concept explores Direction A — CapCut as a Different Industry, turning CapCut into a complete motorsport ecosystem while keeping the brand recognizable through performance-driven design and visual storytelling.
Built with CapCut Design Studio:
🏁 Logo redesign
🏁 Full brand visual system
🏁 Advertising posters + key visuals
🏁 Packaging concepts + product appearance
🏁 Website landing page
🏁 Mobile app UI
🏁 Character / mascot design
🏁 Branded merchandise + collectibles
🏁 Motion visuals + style frames
🏁 Campaign KV + social assets + brand story pages
Every visual was developed through CapCut Design Studio exploration and shaped into one connected racing universe.
🎥 Process video attached
🔗 Figma presentation: https://www.figma.com/deck/M8JKYeuMnP0Mhw9sCUIGNy
Creator: Bianca Ursaru
Instagram: @ursarub
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