Innovative Brand Identity for Canadian Cycling Brand FloaaInnovative Brand Identity for Canadian Cycling Brand Floaa
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Stoked to share the brand identity we created for Floaa, a Canadian cycling apparel brand. The logo is a minimal F that echoes the motion of cycling fluid, continuous, infinite. Paired with streetwear-inspired type, black, white + earthy neutrals, and motion-blurred photography that puts you right in the ride.⁠ ⁠ Built with @brandtcreative.co ⁠
Allison's avatar
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This is cleannnn! Want to try out this cycling brand!
Isabel's avatar
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ooh obsessed with this texture
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