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My client was selling a ₹490 wellness workshop to 4-5 people a week.
Same audience. Same product. Different page.
Here's what I changed (mostly above the fold), and why each decision was deliberate:
1. Headline rewritten from product name to outcome people actually want
2. Her face above the fold (trust before the pitch)
3. "What you get" moved up so people don't have to scroll to justify the price
4. Mechanism branded (the RRR method) - so it feels proprietary, not generic
Result: conversion rate nearly doubled. 1.83% → 3.53% on cold traffic.
This was just the landing page. The offer repositioning, ads, and funnel work came after.
If your page looks good but isn't converting, that's usually a thinking problem, not a design problem.
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What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Really great point! Designing for two distinct audiences under one brand is always a challenge. Excited to see your approach to solving it.
Two different approaches to the same Shopify product page.
Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.
Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.
Both can look great, but they create very different shopping experiences.
If you were building a premium DTC brand, which direction would you choose?
A or B? And why?
1 voted
11%
8 voted
89%
9 votes
Closed
Love the comparison! Option A feels more premium and brand-driven, perfect for this product. Option B is more direct for conversions. Both are solid!
Across my career, I've worked with more than 100 clients.
One call worth getting right before you spend on design: is this a brand problem or an explanation problem?
A rebrand fixes a mismatch between the company and how it presents itself.
If buyers can't tell what your product does, a new identity leaves that question open. The explanation still has to be written.
List what buyers get wrong about you. If most of it is about what the product does and who it's for, start with the explanation.