Three openings, same ad. The first 2 seconds decide whether a Reel gets watched, so I build ads with interchangeable hooks: "Stop the scroll.", a bold brand name, or word-by-word copy on the beat. Fictional brands (Dravek, Orvelle, Pellmoor) — personal concept, not commissioned. If you want to test hooks on your own offer: my Ad Hook Variations Pack is on my profile.