Streamline SaaS Success: Elevate Your Billing & CRM StrategyStreamline SaaS Success: Elevate Your Billing & CRM Strategy
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BillFlow – Product & Growth Structuring
BillFlow is a SaaS billing and CRM platform built for small businesses to streamline invoicing and customer management.
My Role
• Structured product from 0 → launch • Defined positioning and value proposition • Designed onboarding & activation flow • Built acquisition funnel and early growth experiments • Structured messaging aligned with conversion goals
Growth Focus
• Reduced time-to-value during onboarding • Mapped sign-up → first successful action journey • Identified activation triggers to reduce drop-off
Outcome
• Launched live product • Onboarded early users • Built structured growth roadmap
Product-Led Growth · Funnel Strategy · Activation · SaaS Positioning
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started