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Strike is a modern sports brand identity designed to express speed, strength, and performance. The visual identity features a bold geometric symbol, custom typography, and a high-contrast color palette that creates a powerful and memorable brand across apparel, digital media, and marketing materials.
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Connect with clients, get discovered, and run your business 100% commission-free
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Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
Nice design language. Can you spare a minute giving me some advice for my logo design philosophy? Do I need some changes.
Designed two directions for a health tracking app
Same data, but two very different feelings
One is dark and focused, built for athletes. The other is warm and friendly, built for everyday people
What do you think?
Which one would you open every day, A or B?
21 voted
39%
33 voted
61%
54 votes
Closed
Option 1 gave me a very fin-tech feel and option 2 feels like my health is in danger, sorry 😂
View Full Project
Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!
The logo and visual direction work beautifully together!
