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Working in marketing teaches you a lot about how brands communicate.
What gets attention.
What builds connection.
I’m going to start sharing thoughts from my work across social media, influencer marketing, PR, and brand strategy.
If that interests you, you’re welcome to follow along.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Some explorations I did for Topshelf. I love working on consumer brands, especially Fashion and Make Up 💅
Good Design!
@Monserrat Vazquez's work now spans brand identity, packaging systems, and cultural branding across organizations and startups.
None of that started with the perfect city, it started with the people in front of her.
Here are 3 lessons from 's journey:
- Brand identity sets the rules, everything else follows
- Freelancing alongside a job is a real transition strategy
- Confidence is a byproduct of experience, not a prerequisite
If you are a designer building solo, part of an agency or growing yours, this episode is for you.
Full conversation with @Monserrat Vazquez is now available: https://youtu.be/USrWTu7KRD0
P.S. Her matcha packaging concept started as a ritual idea, not a product idea.
Was great having you on the pod @Monserrat Vazquez
In 2026, brands can’t live only on screens.
IRL moments matter more than ever. Booths, events, spaces where people can actually experience a brand.
This was the Hey!Nu booth at Expo West, going from render to real life.
Part of a bigger brand world we’ve been building together across brand, packaging, website, and now social.
Now founders.... If someone walked past your booth for 5 seconds, would they immediately understand your brand?
Team behind this project
→ @Sevd Atas on booth & merch design
→ @Helen Heidel on messaging & brand strategy
→ and Me! 🙋🏽♀️ on brand design and creative direction
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