A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯
The client said we could choose the season for one episode ourselves. We decided to create two versions... after that, their marketing department spent the whole day debating whether the fall version or the winter version was better.
We personally have a favorite, but we want to check in with the community. Please share your vote.
1M views in 3 days for OpusClip launch.
Obviously not just the video - it's the team, the timing, the distribution push. But I'm genuinely proud to be the part that moves that fast.
Delivered in 14 days.
Have a product launch coming up? Feel free to DM me.
The launch piece makes the product story feel tangible—the checkmark sequence and kinetic type build a clear sense of momentum without losing the human proof behind the result. Great example of motion carrying the narrative.