I followed every web design rule in the book. And I hated my website for it. In the past 2 years I shipped 50+ websites for clients. Experienced the biggest skill growth of my career. But my own website was stuck. The site had all the good factors on it: → Trust signals in place → Face in the hero section → Optimized copy & SEO → Fast load times → No heavy animations, no 3D, no videos But in my eyes it was just trash. I was completely unhappy looking at it. Why? → Boring to scroll through → Zero personality → Completely unmemorable → Nothing that made anyone stop I wouldn't dare break a single convention. And it showed. So I scrapped it and built something I actually wanted to build: → Three.js scene in the hero → Custom GSAP animations → Horizontal scroll → Videos that load on hover → Background music → GIFs & microinteractions Things that make "performance-first" people visibly uncomfortable. Despite all of this, after testing the site with lighthouse results were: Desktop: 91 Mobile: 65 And honestly, I'm completely fine with that. Primary inspiration for this redesign was the Lando Norris site by Offbrand. Three redesigns in. This is the first one I'm actually proud of. → https://zlatkomarjanovic.com/