Local Business Lead Generation Ad

A short-form social media ad created to help a local business attract more leads through Instagram.

The video highlights a simple advertising strategy designed to help businesses reduce their reliance on Yelp, word-of-mouth referrals, and highly competitive Google search results.

My role: Video Editing, Motion Graphics, Typography, B-Roll & Visual Storytelling

The goal was to create a fast-paced, engaging video that clearly communicates the strategy and encourages local business owners in St. Augustine to take action

Well made.

This piece explores a simple idea: it's okay to be selfish, to procrastinate to be immature and jealous . These are normal parts of being human, not flaws to hide, I wanted the edit to feel honest and a bit raw, while still looking polished.

What I did:

Beat-synced editing: every cut is timed to the rhythm of the music, so the pacing carries the emotion and keeps the viewer hooked.

Captions: designed to be easy to read and to match the tone of the message, they also keep the video accessible when watched without sound.

Color grading: a cinematic grade that sets the mood and keeps the look consistent from shot to shot.

Storytelling: I shaped the narrative so a personal, vulnerable message lands quickly in a short format.

I'm a freelance video editor focused on cinematic storytelling, and I'm open to projects where pacing, color and emotion need to work together. Feel free to message me about your next project.

Awesome 😎