Title: Electrolux PerfectCare 600 — AI Commercial Concept
An unofficial AI-generated commercial concept for Electrolux PerfectCare 600.
I created a premium visual story where water, soft blue fabric, and delicate flowers transform an everyday laundry moment into an ocean-inspired experience of freshness, movement, and gentle care.
The project combines AI image generation, art direction, product storytelling, and visual editing to create a short vertical campaign for social media.
Role: AI Creative Director · AI Video Creator
Tools: AI Image Generation · AI Video · Visual Storytelling · Editing
Format: Vertical social media commercial
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
Hi Contra people! I'm new here and would love to interact with other designers.
Web, Motion, Logo, Brand, UI/UX... if you are any kind of designer let's connect!
Here's a snippet of a new portfolio template I've been working on: