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Demand Forecasting with AI | NextJS | AWS | R | OpenAI | arkforecasting.com.au
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Part 2 of REFORMR expands the concept further into physical and digital applications; exploring how the identity moves across space, interaction, and membership experiences.
This phase focuses on building a more connected brand system through:
• app and booking flow concepts
• membership and access design
• environmental and spatial visuals
• campaign-style compositions
• tactile print explorations
The direction continues to balance structure and softness through a restrained palette, bold typography, and calm interface design; creating a system that feels both functional and atmospheric.
Full case study coming soon ✦
A login page is the first thing your users see.
We designed four directions for the same sign-in screen:
→ Product shot - show them what they're actually getting
→ Testimonial - let someone else make the case
→ Abstract - brand before function
→ Sunset - emotion over information
Most teams pick one background and call it done. We test four because first impressions don't get second chances.
This feels thoughtfully designed from start to finish 👏
For day 13 of my daily creative challenge, I designed a minimal portfolio concept for a fictional indie photographer, Jean-Pierre Despereaux.
The goal was to create something that feels quiet, cinematic, and editorial without relying on heavy visual noise or overly complex layouts.
A lot of photography websites already have beautiful imagery, so I wanted the interface itself to step back and behave more like a gallery wall. Large negative space, restrained typography, monochrome imagery, and subtle composition choices became the focus.
I was also interested in how the experience could scale responsively across desktop, tablet, and mobile while still preserving the same atmosphere and visual rhythm.
This was a fun exploration in restraint, pacing, and letting imagery breathe.
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