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A look into the process behind my latest digital artwork → currently coming to life on canvas 🐄✨ I rarely get the colours right on the first try, it's a lot of experimenting, shifting tones, and reworking layouts until everything feels balanced. I also wrote a short piece about how the idea came to mind. Feel free to have a read on my blog:
https://sofiaayuso.studio/blog-post-4
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Making my first steps on my girl boss era. 💅🏼
A lot of people here know me for branding and packaging design, but alongside freelancing, I’ve also been working full time in UI design for the past 5 years.
In 2020 I joined Monks's Google client team as a Jr. Designer with absolutely no idea what Figma was.
After a lot of learning, growth, and incredible projects, I've officially been promoted to UI Design Lead ✨
It feels surreal looking back at 2020 me compared to now. Excited for what’s next 🚀
Happy to connect via Linkedin.
Seeing the work slack update makes me happy!
Unfurl is a visual R&D project exploring the aesthetic intersection of organic botanical growth and fabric physics. Working with defined color palettes and using flowers and textiles as the main subjects, I built it entirely through a generative AI workflow - driven by curiosity and a genuine interest in understanding what these tools can do.
Full case study below:
Outstanding work🔥👏👏
Two seasons, one brand. Here's how that works.
So Ustukių Malūnas came to me twice: once for spring, once for the holidays. Two completely different vibes. Spring is all lightness and fresh starts. Holiday is cozy, warm, gingerbread-scented everything.
The fun part? Making both feel like them while telling two very different stories.
Here's what I leaned on:
The brand's bones stayed the same (layout, type, core elements)
Color and illustration carried the seasonal mood
I love this kind of problem. How do you keep a brand recognizable when the energy shifts completely? That tension between consistency and surprise is where the good stuff happens.
Which packaging do you like more?
33 voted
49%
35 voted
51%
68 votes
Closed
Holidays one looks more premium, elegant but I picked the Spring one, because of its colors & more fun visuals! 👍
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