Experimented a bit today with Krea and image generation for a case study I’m putting together around AI EarPods connected to OpenAI.

The focus has been on creating fashion-forward product imagery and art directing a world that feels specific to the identity, rather than just generating nice-looking AI images.

The trickiest part has been product consistency. Especially getting the EarPods to actually sit snug in the ear. If you’ve worked through this process, you probably know the struggle 😅

Simply telling AI to “make it fit more snug or in the ear” doesn’t always work. It loves to reinterpret the product every time.

Still experimenting, but getting closer. If anyone has found a good workflow for keeping products consistent across AI-generated shoots, I’d love to hear it!

TOP!

The client needed a short fitness ad for people struggling with their weight and finding it hard to stay consistent. The idea was to show a situation people could relate to, then introduce a solution without making the video feel like a long sales pitch.

I used Higgsfield AI to create the scenes and bring the story together, then edited the video to move from the problem to the solution and finally to the offer. The goal was to make the message feel natural, clear, and easy to follow while keeping the viewer interested throughout the video.

Nice work