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Zentivio Brand Identity & Logo Design
I created the complete brand identity for Zentivio, a premium wellness and lifestyle brand inspired by balance, mindfulness, and intentional living. The project included logo design, brand guidelines, color palette development, packaging concepts, marketing collateral, and visual art direction. Drawing from Japanese Zen aesthetics and modern minimalism, the identity features a balanced stone-stack symbol and an earthy color palette that evokes calm, harmony, and sophistication. The result is a cohesive and elevated brand experience applied across packaging, merchandise, stationery, and digital platforms.
Which of these 3 brand identity designs is your favorite — A, B, or C?
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Happy Monday! Here's a start of the week hot take:
Designers don't have creative block. They have decision fatigue.
After making hundreds of tiny decisions every day, your brain eventually says "that's enough."
How do you deal with that?
I just take a nap.
I'm currently working on a website that focuses on data, with minimal imagery and a clean, linear branding style. My question is: is it better to alternate the blocks frequently, as in the version on the left, or to make most of the page blue? 🤔
20 voted
95%
1 voted
5%
21 votes
Closed
White and blue for me always
Here is a fun graphic design project I just finished for a brand called The Cozy Quill. It is a warm, friendly neighborhood bookstore and cafe meant to feel like a cozy, rainy afternoon.
The main character of the brand is Bramble, a cute little hedgehog who loves reading books and drinking hot tea. He is super easy to recognize because he always wears large round reading glasses and a striped scarf.
The main goal of this project was to prove that one character can be used for all parts of a business without changing his look. I designed him using just three simple colors: dark green, rust brown, and cream.
Here is everything I created to bring his world to life:
Logo & Colors: A friendly, hand-written text logo that matches Bramble's colors.
Packaging: Branded coffee cups and paper bags for the cafe.
Fun Merchandise: Cute die-cut stickers, a canvas tote bag, custom bookmarks, and journals.
Posters & Comics: Art prints of Bramble's treehouse library, event posters, and short comic strips showing him wrapping up books for customers.
No matter where Bramble pops up, he looks exactly like himself every single time!😍 🙌
Cool graphics!!
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