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What if one simple product photo could become an entire lifestyle campaign?
For this project, the client provided original images of a home fragrance diffuser and a clear visual direction: warm, modern interiors, natural human moments, and a premium editorial feel.
My task was to take the real product and build an entire visual world around it using AI.
I created photorealistic bedroom and living room scenes, styled nightstands and accent tables, close-ups, and candid lifestyle moments with AI models.
One of the most important parts was keeping the actual product consistent — its shape, proportions, materials, details, and warm glow — while generating completely new environments around it.
I also experimented with less traditional camera angles: shooting through doorways, from above, and partially hiding the camera behind foreground objects to create that feeling of “catching a real moment” rather than staging an ad.
This is one of the things I love most about AI product content:
You don't always need a full traditional photoshoot to create an entire visual campaign around a real product.
Real product + AI environment + art direction = a completely new set of marketing assets.
#AIProductPhotography #GenerativeAI #AIAdvertising #ProductPhotography #AIContentCreator #Ecommerce #CreativeDirection #AIVisuals
The network for creativity
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Can AI really juggle 10 REFERENCES? Let's put it to the test!! 👀
👁️ Goal: Create a Halloween poster: a girl doomscrolling in bed while Munch's Scream screams right behind her, and she doesn't notice, the title is "Screen time: 7h 42m. Time left: 0.", while mixing drastically different styles in my refs (anime, baroque chiaroscuro, Munch's expressionism, pixel art).
⚒️ Model: FLUX 3 Image Klein
🌪️ Process: I generated my refs (I love complicating my life yes) and garthered the original paintings, fed it to Flux with a detailed prompt on how to use each of the ref I uploaded.
I uploaded the two best results I got, but it was a few back and forth to get every detail correct! My rating on how the model respected each of my refs (average of both outcomes):
- Palette 5/5
- The Scream 3/5
- De La Tour lighting 3/5
- Paper texture 5/5
- Face 5/5
- Pose 5/5
- Velvet & linen 3/5
- Sky 2/5 (swapped my swirls for a sunset on the first one)
- Title 5/5
- Sketch 4/5 (because why was she filled on the second one!!)
✨ Overall rating: 4/5
✍️ Takeaway: Keep the refs very specific and your prompt very detailed. The model doesn't understand "vibes" (the paint swirls became a sunset) only but is very good at following precise instructions (pixel title was perfectly copied), unlike MidJourney for example which is very good at interpretingvibes.
Do you prefer outcome 1 or 2? 😱
Great job Hanna🎉🔥
Introducing STANDLAB® — a live exhibition stand configurator built with Base44.
I designed STANDLAB to help teams shape a modular stand, see it in 3D, and understand the estimated cost as they build. You can choose a footprint, customize finishes, add and position modules, and review the bill of materials in one place.
I started with the brand and interface in Figma, then brought the experience to life in Base44, refining the 3D editor, configuration flow, and pricing interactions along the way.
Explore the live app: https://stand-lab-flow.base44.app/
Built for the #Base44Challenge
The overall art direction is impressive. Great project!
Bold Illustrations make an instant impact
See full case study here for the branding evolution and website redesign for a B2B SaaS startup!
I loved these colours. Looking Stunning 😍