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Professional Logo System & Brand Identity Design for GNGT
GNGT is a faith-driven brand built around the message of Good News and Good Things. The goal of this identity was to create a symbol that feels clear, modern, and meaningful, while remaining versatile across digital and print platforms.
The logo is constructed from the letter “G”, representing Good and God, with a bold “T” form embedded to symbolize Things. At the center lies a cross-inspired structure subtly integrated, not imposed reinforcing the brand’s spiritual foundation without sacrificing contemporary design clarity.
The rounded Multiple logo variations were developed to maintain consistency across icons, wordmarks, and social applications.
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I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance!
I've been a huge fan of his previous work, two of which I own.
Identity Designed: The Process
Identity Designed
So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome!
If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity.
And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏
I can't wait to dig through these pages!
Placed next to Paula Scher in David Airey's new book - that's an absolute honour! Identity Designed is a must-have 🙌 Congratulations Alex, you've earned that spot!
JAMMED- Branding & Packaging Design
A contemporary jam brand exploring the intersection of
food, fashion, and visual culture.
Built through a bold identity system and expressive imagery.
See more → @ThinkOnTheEdge
What flavor are you choosing? :)
JAMMED is such a fun brand concept. The identity is loud and playful in the best way. That strawberry packaging is so good
Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
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The colors are so perfect!!!🔥 🙌
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