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AI chatbot vs AI inside workflows
Many teams start with AI as a chatbot. It’s visible, easy to test, and feels powerful, but in day-to-day operations, it’s often not where the real value comes from
AI chatbot
- Requires users to ask questions
- Lives outside existing workflows
- Useful for exploration and quick answers
AI inside workflows
- Works automatically in the background
- Enhances existing systems
- Supports real actions: tagging, routing, prioritization
Chatbots can be helpful, but they depend on user interaction. Embedded AI reduces manual work without changing how teams operate
Embedded AI drives real operational impact
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few weeks ago one of my bigger AI clients came back with a new scope focused on improving parts of their website experience 🚀
What you see here is the updated direction for the homepage and first screens. Compared to the previous version, this one feels way more functional, easier to understand, and overall much closer to the actual level of the product and business itself.
During the process I focused a lot on product-oriented thinking, user behavior, clarity, structure, and small marketing-focused details through the design instead of just trying to make things look flashy.
And thankfully, the client ended up approving the direction really fast 👀
There’s actually a lot more cool stuff inside this project — more pages, details, interactions, and updates across the whole experience.
Would be curious to know, would you guys like to see a full case study with more mockups, videos, and breakdowns from this one?
Of course!
Excellent job!
Impressive job!
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